Rethinking Loyalty: How Trunow is Powering the Next Era of Retail Optimization

In an era where retail technology is rapidly evolving, legacy loyalty systems can’t keep up with the modern consumer – or the modern retailer. Store owners today face shrinking margins, rising operational costs, and increasing pressure to move excess inventory without diluting brand value. The answer isn’t more discounts. It’s smarter data.

Trunow is a next-generation loyalty program that delivers real-time customer behavior insights – not just from your store, but across a network of member retailers nearby. It combines user-generated content, advanced data analytics, and seamless POS integration to help you move inventory, create effective pricing strategies, and boost average transaction value without relying on guesswork.

If you’re looking to increase your average transaction, optimize inventory turnover, and launch loyalty campaign strategies that work, Trunow is the intelligent infrastructure you’ve been waiting for.

A New Loyalty Framework Built for Profitability

Unlike traditional programs that rely solely on in-store transaction data, trunow extends your visibility by aggregating data from user activity across multiple locations and competing retailers. This enables you to track customer engagement and identify patterns in existing customers – whether they’re buying from you or from your competition.

Trunow’s platform leverages:

• Purchase data across convenience stores and gas stations
• Receipt uploads for grocery, fuel, and c-store transactions
• Competitive fuel and product price verification
• Seamless integration with your POS and scan data service

By syncing with your existing systems, you can use pre-existing offers or create new ones to offer discounts on the fly – all without manual oversight. Campaigns can be launched and modified in real time to help you encourage customers, retain them, and optimize how inventory is sold – especially the items that need to turn fast.

Smart Data = Smarter Promotions

Here’s how trunow helps you monetize data:

• Customer Behavior Insights: Understand what your customers are buying at other nearby retailers and when they make those purchases.
• Inventory Turnover Optimization: Trigger promotions for slow-moving or excess inventory based on expiration windows or sales velocity.
• Boost Average Transaction Value: Dynamically recommend products based on bundled buying behavior and complementary trends.
• Retail Engagement Campaigns: Launch geo-targeted loyalty campaigns to re-engage lapsed customers or win over competitive shoppers.
• Cost of Goods Sold Optimization: Improve margin strategies by moving more of your highest-margin or perishable items with personalized, timely deals.

With trunow, you’re not only selling more – you’re selling smarter.

Real-Time Execution Meets Deep Strategy

Timing is everything. With trunow’s intelligent loyalty engine, your loyalty program syncs with real-time scan data and allows dynamic adjustment to:

• Pricing strategies
• Inventory levels
• Customer-based offer logic

Want to clear out a seasonal display? Target customers who recently bought similar products – even at another retailer. Want to push higher-margin products? Use trunow to automatically highlight them to loyalty members with a history of related purchases.

Retailers using behavior-based loyalty systems like trunow have seen:

• 20-30% increase in inventory sell-through
• 18% lift in average ticket size
• Up to 25% improvement in customer retention
• Lower spoilage and improved stock efficiency

How trunow Integrates with Your Ecosystem

trunow is designed to complement your existing retail stack.

• POS/Back Office Syncing: Plug in your existing deals or set up new ones with minimal lift. Scan data and redemption info is automatically logged.
• User Behavior Loop: Data is gathered from both your store and competitors nearby. This provides a constant feedback loop to inform future campaigns.
• Cashback Gas Programs: As users upload receipts from fuel and retail purchases, your store benefits from downstream data while the user earns rewards.

And it works alongside branded apps like Chevron, Mobil, Exxon, and Shell, offering even more reasons for customers to choose your location over others.

How It Works for Consumers

How Users Earn Cashback

Gas Purchases:

Users upload gas station receipts through the trunow app. Each receipt is reviewed and approved by our team before cashback is applied, ensuring security and accuracy. This means there may be a short delay – trunow ensures data is real before issuing rewards.

Retail Purchases:

Cashback isn’t limited to fuel. Users can upload receipts for grocery or c-stores items as well, giving them more ways to earn while giving you more ways to engage.

Updating Fuel Prices

Users also contribute user-generated content by updating or confirming gas prices near them. This helps the wider community find accurate pricing and builds a stronger network. Every verified update earns points, which can later be converted into cashback.

Submitting Receipts or Linking Accounts

Receipt Uploads:

• Must be clear, complete, and unaltered
• Uploaded within 3 days of purchase
• Manually reviewed for fraud prevention

Account Linking (Coming Soon):

We’re developing retailer integrations that will allow users to link their loyalty accounts directly to trunow for automatic cashback – no photos needed.

Reward Redemption Options

Once users accumulate enough cashback or points, they can choose from:

• Paypal transfers
• Discounted gas or store credit at partner locations

By offering these options, trunow turns your everyday customers into loyalty advocates – incentivized bot just by savings, but by experience.

Partnerships & Preferred Vendors

trunow has exclusive partnerships with:

• National fuel brands
• C-store chains
• Regional independent retailers

Preferred vendors offer higher cashback percentages and exclusive offers, driving more value for retailers – and more traffic to your store.

No Fees, No Barriers

There are zero fees for users to earn or redeem rewards. This means your customers keep 100% of their savings, and you benefit from a happier, more loyal customer base.

Scale with Insight, Not Instinct

Retailers using trunow see immediate value through:

• Enhanced customer loyalty
• Higher conversion on promotions
• Improved inventory turn
• Total revenue growth via smarter targeting

But the greatest advantage isn’t just what trunow helps you sell – it’s what it helps you understand. With real-time, customer-based intelligence, you’re not longer shooting in the dark. Every decision is guided by data that reflects real purchasing behavior – locally, immediately, and at scale.

It’s Time to Build the Smarter Store

Your store doesn’t need more foot traffic. It needs better to convert, retain, and grow revenue from the traffic you already have. Trunow gives you that edge.

With a flexible and powerful retail loyalty program built on customer behavior insights, trunow empowers store owners to:

• Lower their cost of goods sold
• Launch smarter pricing strategies
• Optimize inventory levels
• Target existing customers more effectively
• Increase average transaction value with confidence

Join the future of retail loyalty.

Partner with trunow and take control of your revenue – one smarter decision at a time.