 is Powering the Next Era of Retail Optimization

In an era where retail technology is rapidly evolving, legacy loyalty systems can’t keep up with the modern consumer – or the modern retailer. Store owners today face shrinking margins, rising operational costs, and increasing pressure to move excess inventory without diluting brand value. The answer isn’t more discounts. It’s smarter data.

 is a next-generation loyalty program that delivers real-time customer behavior insights – not just from your store, but across a network of member retailers nearby. It combines user-generated content, advanced data analytics, and seamless POS integration to help you move inventory, create effective pricing strategies, and boost average transaction value without relying on guesswork.


If you’re looking to increase your average transaction, optimize inventory turnover, and launch loyalty campaign strategies that work, Trunow is the intelligent infrastructure you’ve been waiting for.

Rethinking Loyalty: How Trunow is Powering the Next Era of Retail Optimization

A New Loyalty Framework Built for Profitability

Unlike traditional programs that rely solely on in-store transaction data, trunow extends your visibility by aggregating data from user activity across multiple locations and competing retailers. This enables you to track customer engagement and identify patterns in existing customers – whether they’re buying from you or from your competition.

Purchase data across convenience stores and gas stations

Receipt uploads for grocery, fuel, and c-store transactions

Competitive fuel and product price verification

Seamless integration with your POS and scan data service

By syncing with your existing systems, you can use pre-existing offers or create new ones to offer discounts on the fly – all without manual oversight. Campaigns can be launched and modified in real time to help you encourage customers, retain them, and optimize how inventory is sold – especially the items that need to turn fast.

Here’s how trunow helps you monetize data:

 Understand what your customers are buying at other nearby retailers and when they make those purchases.

 Trigger promotions for slow-moving or excess inventory based on expiration windows or sales velocity.

 Dynamically recommend products based on bundled buying behavior and complementary trends.

 Launch geo-targeted loyalty campaigns to re-engage lapsed customers or win over competitive shoppers.

 Improve margin strategies by moving more of your highest-margin or perishable items with personalized, timely deals.


With trunow, you’re not only selling more – you’re selling smarter.

Smart Data = Smarter Promotions

Timing is everything. With trunow’s intelligent loyalty engine, your loyalty program syncs with real-time scan data and allows dynamic adjustment to:

Want to clear out a seasonal display? Target customers who recently bought similar products – even at another retailer. Want to push higher-margin products? Use trunow to automatically highlight them to loyalty members with a history of related purchases.

Retailers using behavior-based loyalty systems like trunow have seen:

20-30% increase in inventory sell-through

Up to 25% improvement in customer retention

Lower spoilage and improved stock efficiency

Real-Time Execution Meets Deep Strategy

How trunow Integrates with Your Ecosystem

trunow is designed to complement your existing retail stack.

 Plug in your existing deals or set up new ones with minimal lift. Scan data and redemption info is automatically logged.

 Data is gathered from both your store and competitors nearby. This provides a constant feedback loop to inform future campaigns.

 As users upload receipts from fuel and retail purchases, your store benefits from downstream data while the user earns rewards.

And it works alongside branded apps like Chevron, Mobil, Exxon, and Shell, offering even more reasons for customers to choose your location over others.

Users upload gas station receipts through the trunow app. Each receipt is reviewed and approved by our team before cashback is applied, ensuring security and accuracy. This means there may be a short delay – trunow ensures data is real before issuing rewards.

Cashback isn’t limited to fuel. Users can upload receipts for grocery or c-stores items as well, giving them more ways to earn while giving you more ways to engage.

Users also contribute user-generated content by updating or confirming gas prices near them. This helps the wider community find accurate pricing and builds a stronger network. Every verified update earns points, which can later be converted into cashback.

We’re developing retailer integrations that will allow users to link their loyalty accounts directly to trunow for automatic cashback – no photos needed.

Once users accumulate enough cashback or points, they can choose from:

Discounted gas or store credit at partner locations

By offering these options, trunow turns your everyday customers into loyalty advocates – incentivized bot just by savings, but by experience.

Preferred vendors offer higher cashback percentages and exclusive offers, driving more value for retailers – and more traffic to your store.

There are zero fees for users to earn or redeem rewards. This means your customers keep 100% of their savings, and you benefit from a happier, more loyal customer base.

How It Works for Consumers

Retailers using trunow see immediate value through:

Total revenue growth via smarter targeting

But the greatest advantage isn’t just what trunow helps you sell – it’s what it helps you understand. With real-time, customer-based intelligence, you’re not longer shooting in the dark. Every decision is guided by data that reflects real purchasing behavior – locally, immediately, and at scale.

Scale with Insight, Not Instinct

Your store doesn’t need more foot traffic. It needs better to convert, retain, and grow revenue from the traffic you already have. Trunow gives you that edge.

With a flexible and powerful retail loyalty program built on customer behavior insights, trunow empowers store owners to:

Target existing customers more effectively

Increase average transaction value with confidence

It’s Time to Build the Smarter Store

 and take control of your revenue – one smarter decision at a time.

Join the future of retail loyalty.

Smarter Retail Loyalty with trunow Data Insights

Enhanced Store Performance Evaluation Now Available for Convenience Store Owners

Convenience store owners today face more pressure than ever to stay profitable while balancing rising costs, supply chain challenges, labor shortages, inflationary trends, and evolving customer expectations. It’s no longer enough to rely on gut instinct or outdated methods – today’s operators need real-time, data-driven decision-making tools to remain competitive and grow. That’s why MostEdge has officially upgraded its Store Performance Evaluation process – making it more robust, informative, and strategic than ever.

Now, instead of simply reviewing your store’s surface-level operations, we dig deep into your overall profitability, evaluating the full scope of your financial performance, sales trends, operational efficiencies, and technical infrastructure. The goal? To empower you with data that drives informed decisions and maximizes your net profit margin – helping you understand where you’re excelling, where you’re losing money, and what you can do about it (all from your store’s own dashboard).

Why Store 360 is a Game-Changer for C-Store Owners

MostEdge’s enhanced Store Evaluation – now part of our comprehensive 

 initiative – is a fully-integrated performance review system designed for modern convenience store owners and operators managing fuel, retail, lottery, and foodservice operations. Through a detailed lens, we help you understand where your store stands in the market, how each area of your operation contributes to your bottom line, and where key opportunities for growth exist.

Here's what we now include – and why each element is critical to running a profitable and sustainable store:

We start by examining your store’s market performance, giving you valuable context on how your business stacks up. This analysis includes:

 – How much are you really making per gallon after all costs? Knowing your margin helps you understand whether your fuel pricing is competitive yet profitable.

 – Shelf-stable, frozen, and fresh food items often carry higher profit margins; we help you monitor how these categories are performing.

 – Understanding your lottery ticket profit helps you balance foot traffic with cross-selling opportunities.

From there, we dive into your financial performance, focusing on:

 – Where your money is coming from and where it’s going.

 – Ensuring that what’s in your drawer matches your reports, helping detect theft of system errors.

 – A clear indicator of your store’s financial health, showing how much profit you’re keeping after all expenses.

 – Tells you whether your purchasing decisions are aligned with actual consumer demand.

This level of detail enables better budgeting, expense management, and cash flow oversight, all of which are crucial to maintaining strong financial health in today’s volatile market.

1. Market & Financial Performance Review

Every item sold in your store tells a story. That’s why we carefully review you:

 – Knowing what sells best (and what doesn’t) helps you fine-tune your product mix.

 – This metric is key to increasing revenue without needing more customers.

High-margin vs. low-margin product performance

 – Helps you identify the most profitable items to promote.

 – Learn which items are bought together and which days/times see the most activity.

Using these convenience store analytics, we help you understand how to increase sales, reduce overstock, and improve customer satisfaction. These insights are essential to boosting basket size, driving upsell opportunities and improving overall convenience store sales.

2. Sales & Transaction Insights

Even the best-stocked store can lose money if its operations are inefficient. We assess your internal workflows to find hidden inefficiencies that cost time and money. This includes:

 – Manual counts are necessary but time-consuming. We analyze your current method and offer automation suggestions.

– Delays in restocking impact sales. We help identify bottlenecks.

 – Are your team members allocated efficiently based on store traffic and tasks?

 – A lagging or outdated system can slow down lines, frustrate customers, and result in lost sales.

Identifying these operational efficiencies helps streamline your workflows, reduce labor costs, and ensure smoother day-to-day operations.

3. Operational Efficiency Evaluation

Effective convenience store inventory management is the backbone of a profitable retail operation. Inaccuracies in inventory can lead to:

 – Missed scans, missing invoices, or duplicate entries

Reconciliation issues in inventory vs. sales data

 – Pinpoint inconsistencies and track back to root causes

Discrepancies in vendor invoices or supply chain errors

 – Identify supply chain inefficiencies and overbilling errors

Our goal is to help reconcile every inventory transaction down to the very penny so that you have full visibility and accuracy in your cost of goods sold, purchasing, and profitability.

4. Inventory and Audit Management

5. Personalized Profitability Improvement Plan

No two stores are alike. That’s why we deliver tailored, store-specific recommendations based on:

Your customer traffic patterns and product mix

Your existing vendor relationships and pricing terms

Adjustments to pricing strategies to optimize profit margins

Recommendations for new categories based on trending data

Shifts in product placement or promotional timing to increase visibility

Cost-cutting tips that don’t compromise quality or experience

According to the latest Q2 2025 convenience and fuel retail data:

Convenience and gas stations with a loyalty program saw a 14% increase in repeat visits.

Basket size increased by 11% in stores offering personalized promotions through in-store screens or mobile apps.

Stores using digital inventory management tools saw 25% fewer stockouts and faster turnover.

Implementing a rewards strategy like Loyalty 360 can increase your customer retention and frequency.

Using MostEdge TV to promote daily deals or slow-moving items in-store creates higher customer engagement and can help move inventory faster.

 can drive new customers to your door – specifically those seeking real-time deals, fuel price comparisons, and personalized promotions.

Q2 2025 Market Trends You Should Know

Why Store 360 & Loyalty 360 Are Essential – Especially If You’re Not Yet a Customer

If you’re not already working with us, this new evaluation format is the perfect example of why you should be. These services are more than just software or a rewards program – it’s your full 

 management to keep track of vendor pricing, price changes, and promo terms with full visibility. Additionally, add these solutions to the mix and your store is set for success:

Transaction and location monitoring services

 – Detect suspicious activity, theft, and system errors with daily and shift-end transaction reports.

Inventory management services – Track inventory lifecycle from receiving to sale, and automate your reorder points, with accuracy.

All of these tools come together to reconcile operations down to the penny and create accountability. This is what allows us to identify red flags quickly, make fast corrections, and help you protect your profits.

 and Loyalty 360 working in sync, you gain:

Reduced losses from theft, waste, or system failure

An expert support team by your side very step of the way

Convenience store success is no longer just about location or brand – it’s about data-driven decisions, operational precision, and partnering with the right team and tools. With our enhanced store performance evaluation, you get a clear, comprehensive picture of your convenience store profit, complete with insights, trend forecasts, and personalized 24/7 support.

Whether you’re optimizing your profit margins, strengthening your supply chain, tightening your inventory counts, or launching a next-gen rewards program, MostEdge is here to help you navigate the challenges of modern retail with confidence.



Ready to unlock higher profitability and reduce the stress of daily operations?


Let us help you transform your store into a high-performing, high-earning operation.

) to schedule your comprehensive Store Evaluation and start your journey toward higher profits and better peace of mind.

Final Thoughts

Store Performance for C-Stores

Back Office Systems That Keep Your Staff—and Profits—From Walking Out the Door: 2025 Insights for C-Store Owners

In the fast-paced world of c-stores, high employee turnover isn’t just frustrating—it’s expensive. Training new hires, covering missed shifts, and losing experienced staff can hurt your bottom line and customer experience. But in 2025, one of the most effective tools for keeping good employees around isn’t a bonus program or free pizza—it's a smart back office system.

C-store retail has long struggled with high employee turnover. In 

, industry data from the U.S. Bureau of Labor Statistics showed an average 

, with some sectors like convenience and gas station retail surpassing 

, according to updated reports from NACS and HR analytics firms.

Voluntary turnover in wholesale/distribution

In small-format retail settings like c-stores, the 

average new-hire tenure dropped from 59 days to 46 days

These stats signal a growing gap between workforce expectations and operational support systems—especially in independent and multi-unit c-stores where administrative complexity is high and employee engagement tools are often outdated or non-existent.

The Turnover Problem in C-Stores

How Back Office Solutions Can Reduce Turnover in Your Store

 help c-store owners streamline operations, eliminate friction for staff, and improve accountability—factors directly tied to employee satisfaction and retention.

Streamlined Inventory & Pricebook Updates

Manually updating inventory and pricing wastes hours—and mistakes can cost you revenue and staff trust. Back office platforms automate price changes and sync inventory across multiple categories, freeing up time and reducing friction for managers and shift leads.

Back office automation reduced average inventory admin time by 

Built-in dashboards track sales, upsells, lottery redemptions, and more—giving managers data they can use to recognize top performers and support underperforming staff before problems escalate.

A clean, easy-to-navigate back office system reduces onboarding time and helps new employees feel more capable on Day One. When team members aren’t overwhelmed, they’re more likely to stick around.

In 2025, onboarding time at stores using digital training portals decreased by 

, helping reduce first-90-day quit rates by 

What’s the Real Cost of Turnover in C-Stores?

The average cost to replace an hourly c-store employee ranges from 

, factoring in hiring, training, and lost productivity. If you have 10 employees and a 100% turnover rate, that’s a potential 

In 2024, the average was $4,200 per lost employee—by 2025, inflation and training investments have pushed that number closer to 

Now compare that to the cost of implementing a back office system that saves time, prevents errors, and keeps employees engaged. It’s not just operationally smarter—it’s financially necessary.

2025 Is the Year to Invest in Your People

51% of employees are actively looking for a new job

), giving your team a better day-to-day work experience is your best retention strategy. A smarter back office setup creates structure, reduces chaos, and helps you keep the people who keep your store running.

Ready to Save Thousands in Turnover Costs?

Learn how MostEdge can help c-store owners like you simplify operations and retain your best employees—

Cut C-Store Turnover in 2025 with Back Office Tools

Still Not Active on trunow? Here’s Why That’s Costing You Sales (and How to Fix It Today)

If you’ve been following or using MostEdge for a while, you’ve heard us talk about 

 – a cashback and marketing platform we’ve recommended to our retailers for years. Many of you have signed up, created your business listings, or at least looked into what the platform can do.

If you’re not actively using trunow in Q2 2025, you’re leaving real money on the table.

Right now, trunow is experiencing its highest user engagement ever, with a record number of app users scanning receipts, earning cash back and – most importantly – looking for more local businesses to shop at in-network.

And that next store they want to support could be yours… if you’re active.

Over the past two years, consumer habits have dramatically shifted. Today’s shoppers are mobile-first, deal-driven, and loyal to brands that give them rewards and relevance. They’re using apps to search local businesses, explore offers in real time, and make purchasing decisions on the go.

trunow has leaned into this shift – and its user base is exploding because of it (at over a million users).

trunow reported a 28% increase in monthly active users

Receipt scanning is up by 34%, revealing higher in-app engagement

Over 72% of users are now searching for deals and store listings in real-time while near retail locations

Consumer demand for more participating retailers is at an all-time high

If you’re not showing up in the trunow app as an

Why This Matters Now More Than Ever

A Quick Refresher: What trunow Does for Retailers

For those who haven’t activated their accounts in a while or never fully dove in, here’s what trunow offers you as a retailer – starting with a no-cost local business listing:

Get discovered instantly by nearby customers through the app. When users search for gas stations, convenience stores, liquor stores, and vape shops in the area, your physical location appears in their local searches – with your business hours, services, and contact info available.

Push real-time offers like BOGO snack, discounted fuel, or limited-time items straight to app users nearby. These local advertising features drive immediate visits to your store.

When customers scan receipts, you get actionable insights into what people are actually buying. That’s purchase data you can use to stock smarter, run better promos, and increase profits.

💰 Offer Cash Back (Without the Admin Headache)

trunow handles the logistics. You decide what you want to promote – maybe a specific product or a dollar amount per visit – and the app takes care of tracking and payouts. All you see is increased foot traffic and higher sales.

Get ahead of the curve with built-in SMS marketing and push notification marketing tools. These allow you to connect with your current and potential customers in real time, alerting them about deals, business updates, or rewards instantly.

trunow provides easy-to-read analytics dashboards, so you’re not guessing what works. You’ll know which deals bring people in, which products are selling, and how many customers are engaging with your business listing.

Real-Time Demand Is Surging – But Retailer Supply Is Lagging

Here’s what we at MostEdge are hearing directly from trunow’s internal team and verified user surveys:

Customers are earning cashback from their everyday receipts and browsing the app daily. But in many areas, there aren’t enough active retailers for them to engage with. They’re literally asking for more places in the network – and if your store is in a high-traffic or underserved area, they may already be searching for you.

If you’re inactive on trunow – or if your business info is outdated – you’re not just invisible… you’re irrelevant to thousands of ready-to-shop customers.

Let’s break down the value of being a fully active trunow partner:

 You shop up first when nearby users search for gas, groceries, or deals

 Send push notifications or SMS updates instantly to increase traffic

 Reward-driven shoppers spend more and return more often

 Use purchase trends from receipt scanning to run smarter promotions

 Cashback offers and timely deals keep your store top-of-mind

Why Staying Active Pays Off (Literally)

This Isn’t Just for Big Players – It’s Built for Small Businesses

 tools are designed to be user-friendly, cost-effective, and powerful for small businesses. You don’t need an in-house marketing team or tech support staff to take advantage of what the platform offers.

Whether you run a single-location convenience store, a neighborhood gas station, or a family-owned grocery mart, you have the opportunity to tap into digital revenue without a complicated setup.

How to Reactivate or Get Fully Onboard (It’s Easy)

 on trunow but haven’t logged in or run promotions in a while – log back in and update your:

Want to set it up? Upgrade to trunow Premium and start unlocking SMS marketing, push notification marketing, hyperlocal ads, and real-time customer insights.

If you’ve never created an account, head to 

 and get started for free. MostEdge is happy to guide you through the process.

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Blog

Smarter Retail Loyalty with trunow Data Insights

Store Performance for C-Stores

Cut C-Store Turnover in 2025 with Back Office Tools

Maximize Profits with trunow’s Active User Network

MostEdge TV Spring 2025 Update for C-Stores

MostEdge TV: Engage, Promote, & Sell Smarter

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